Know the company

Your research upon the company itself is crucial. Try to understand the company in depth. The market it is in, the functionality it is offering etc. Ensure that you know about the company, their USP, their audience and most importantly some of your favorite campaigns of their brand. Another point to be noted is that rather than stammering through your answer or giving a wrong answer for a question, ask them for about ten seconds to reflect upon the answer. This does not give a bad impression, instead shows your high cognitive abilities. 


What are your strengths and weaknesses?

The point to note here is that when giving the answer to these, we often end up using adjectives. ‘I’m punctual’, ‘I’m teamwork oriented’, ‘I’m innovative’ etc. The better route to take while answering these is that you should use verbs. So rather than saying ‘I am teamwork oriented’, it would have much more of a positive impact if you said, ‘I ensure that the team is together on the project’s pace for a seamless project execution.’ For telling your weaknesses, using your strength as a weakness has become a cliché. You shouldn’t say ‘I overwork myself’ anymore or ‘I’m overly involved in the tasks I do’ etc. Instead, go for a more genuine route like, ‘I am usually shy when I first meet up people and take some time in opening up with them.’ 


Why should we pick you?

Ensure that you’re offering them yourself. Not on any comparative scale of who you’re better than but a genuine insight as to what missing element you are adding to the company. Lowering somebody’s standards to elevate yours is one of the most unsought for trait. Thus, give your uniqueness to them. Point out what you’re good at. Tell them how you have risen above the saturation of the market. Don’t go for negation of anyone’s abilities but tell them how your CV is exceptional. Whether it be an interest, make sure you stand out so that they remember you with it when they are discussing the candidates among themselves. 


Tell us about yourself

One of the easiest questions yet the one that we all hate the most. Because firstly, all their professional requirements are enlisted in your cover letter and CV and secondly, you literally go blank as to what aspect of your life should you pick up that is interesting or might get you the job. The best route to take here is that you briefly tell some professional points from your CV. Like an achievement or an experience then move onto telling about how you learned something. The process of learning is inevitable, when we reach our practical life, we have spent a lot of our life time in grooming and developing. So, tell them a journey, a story, anything that shows how you never gave up or how you learned a skill you wanted to after working endlessly on it. Engage them in this impactful yet comprehensive story. 

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